Tag Archives: video marketing
1 minute of Video = 1.8 Million WordsPosted by:Denise Butchko,
So it really does seem like a picture paints even more than a thousand words.
And that stat, which comes from Forrester Research, gives me pause. It would take me much longer to write that much content than it takes me to create it with video.
That’s a lot of words. And regardless of how prolific you are with the pen, most of it won’t get read.
People are “watching” things these days. Looking at lots of pictures. Swiping their devices for something that will catch their attention.
And their attention spans are short, so you better be both good and fast and getting that attention and then getting them (eventually) in to action.
So how do you do that? How do you catch their attention?
Video is a wonderfully effective tool for achieving that goal.
In fact, according to ComScore, a company that measures online video marketing and use, says that people are exposed to an average of 32 videos a month.
And video does not have to be big production. It can be. But there are also tools like Animoto that can help you use pictures and words to create a video.
You can also use a screen recording tool like Screenflow or Go To Meeting and create videos right from your desktop.
Then there’s your phone. A tool you almost always have with you. Take some quick footage of your projects in a more casual, storytelling way and share on your social platforms.
And if you would like to learn more specifics and how to’s, you can access the video with this link:
It’s a FREE ON DEMAND session that is packed with great tips and info to help you understand more about how and why to use video as a tool for marketing your business.