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What’s Ashton Kutcher Got To Do With Your Marketing?Posted by:Denise Butchko,
Ashton Kutcher just gave his “home” in Iowa (where his parents live and where he was raised) a makeover using the “Houzz” app. In his words he used Houzz to “build something new”. And he did it all under the guise of a Mother’s Day gift.
And there’s brilliance to this beyond making your mom really, really happy with such an awesome gift.
It’s the rather pure, authentic marketing. Kutcher (who executive produces the segments and is a Houzz investor) tells the story of expanding the Iowa homestead while weaving in Houzz marketing messages almost as brilliantly as the team responsible for The Ellen DeGeneres show.
I’m telling you – you need to pay attention to this approach to reaching your customers. It’s how you’ll spend the majority of your marketing budget within five years.
And if you’re not following what I’m saying right now, then you need to watch TV (or any other platform through which you view “video”) through some new filters. And those filters are the way that products and services are woven into the content of the program you’re viewing. It’s better than the final episodes of Mad Men.
So as you read this, I’m hoping you’re not only familiar with Houzz, but active on the platform as a business development tool.
Many professionals in the design/build industries are. It’s one of the strongest, tech based platforms available to these industries.
And while your profile lives on the Houzz platform and most of your activity and any advertising also take place there, Houzz is active and creating content on other platforms. Namely, and most importantly, You Tube.
Why should you care about that? Because of the potential for a project you’re involved in to be featured on this platform. According to an award winning kitchen designer I’m connected to, the team at Houzz has had several conversations with her about filming an artsy project she completed for use with the Houzz platforms.
So keep an eye on Houzz. And keep an eye on Kutcher. Maybe you’ll get “punked” the next time you’ve completed a brilliant remodel (Google “punked” if you don’t get that).
The makeover is divided into four video segments and it’s fun to watch.
And if you would like to ask a marketing question, head on over to ConstructingYourBrand.com and ask away. We may just feature your question on a broadcast. You can also download a free “cheat sheet” with correct image sizes for your social media posts.